Hi, I’m Hojae.
A product designer building complex B2B2C operations into products

that work at scale.

Hi, I’m Hojae.
A product designer building complex B2B2C operations into products that work at scale.

I enjoy building products in the age of AI, shipping scalable UX across ads, payments,
and creator marketplaces.

Currently designing at MUSINSA, Seoul. Open to global relocation.

I enjoy building products in the age of AI, shipping scalable UX across ads, payments, and creator marketplaces.

Currently designing at MUSINSA, Seoul. Open to global relocation.

Works (22’-26’)

Works (22’-26’)

MUSINSA: Curator Coupon System Improvement

MUSINSA: Curator Coupon System Improvement

  • Coupon Page Direct Visit 91.3%

  • Coupon GMV Attribution 45.4%

MUSINSA: Ads Platform 2.0

MUSINSA: Ads Platform 2.0

  • +683% growth

  • Ad account adoption rate 80%

  • Recharge lead time -47%

  • +683% growth

  • Ad account adoption rate 80%

  • Recharge lead time -47%

MUSINSA: Creator Marketplace

MUSINSA: Creator Marketplace

  • Campaign Acceptance rate +2.96pp

  • Campaign Acceptance rate +2.96pp

MUSINSA - CQR: Brand Page Redesign

MUSINSA - CQR: Brand Page Redesign

  • +488% increase in visits

  • +488% increase in visits

TMON: Personalized Commerce Feed

TMON: Personalized Commerce Feed

  • Validated personalized recommendation logic

  • Validated personalized recommendation logic

© 2026. Hojae Yoo all rights reserved.

© 2026. Hojae Yoo all rights reserved.