Hi there!

I’m Hojae, a product designer with 7+ years of experience based in Seoul.

At MUSINSA, Korea's #1 fashion platform with 15M+ users,
I lead UX for advertising and creator marketplace products, turning complex workflows into repeatable, revenue-driving patterns.


I'm now looking to bring this experience to product teams solving marketplace and platform challenges at scale.

Hi there!

I’m Hojae, a product designer with 7+ years of experience based in Seoul.

At MUSINSA, Korea's #1 fashion platform with 15M+ users,
I lead UX for advertising and creator marketplace products, turning complex workflows into repeatable, revenue-driving patterns.


I'm now looking to bring this experience to product teams solving marketplace and platform challenges at scale.

Experience

Experience

MUSINSA

MUSINSA

Korea's leading fashion commerce platform (15M members, 5.3M MAU)

Korea's leading fashion commerce platform (15M members, 5.3M MAU)

Product Designer · Feb 2023 - Current

Product Designer · Feb 2023 - Current

Led UX for ads platform and creator marketplace. Scaled agency-led ad operations (+683%) and redesigned campaign structures to activate the Beauty category.

Led UX for ads platform and creator marketplace. Scaled agency-led ad operations (+683%) and redesigned campaign structures to activate the Beauty category.

TMON

TMON

Major Korean e-commerce platform (4.5M MAU)

Major Korean e-commerce platform (4.5M MAU)

Product Owner · July 2021 - Dec 2022

Served as Product Owner, defining product strategy and driving conversion optimization through UX research, A/B testing, and controlled experimentation.

Served as Product Owner, defining product strategy and driving conversion optimization through UX research, A/B testing, and controlled experimentation.

ATREEZ

ATREEZ

UXUI Designer · Feb 2020 - Jun 2021

Led end-to-end UX for PikiCast app renewal and PikiLive live-commerce platform launch, covering both design and partial PM responsibilities.

Led end-to-end UX for PikiCast app renewal and PikiLive live-commerce platform launch, covering both design and partial PM responsibilities.

XGROUND

XGROUND

UXUI Designer · Apr 2018 - Jan 2020

Designed UX for memeChat, the first local messaging app in Mongolia.

Designed UX for memeChat, the first local messaging app in Mongolia.

Beyond Product

Beyond Product

I care deeply about teamwork, culture,
and continuous learning.

I care deeply about teamwork, culture, and continuous learning.

At work, I enjoy creating space for better collaboration through workshops, shared discussions, and cross-functional alignment.


Outside of work, I stay active in design mentoring, portfolio reviews, and peer learning groups to keep sharpening my perspective and share experience with others.

At work, I enjoy creating space for better collaboration through workshops, shared discussions, and cross-functional alignment.


Outside of work, I stay active in design mentoring, portfolio reviews, and peer learning groups to keep sharpening my perspective and share experience with others.

🙂

🙂

Skills/Tools

Skills/Tools

AI-assisted Development

AI-assisted Development

Product Design

Product Design

User Research

User Research

Hi-Fi Prototyping

Hi-Fi Prototyping

Business Goal Alignment

Business Goal Alignment

Data-informed Design

Data-informed Design

© 2026. Hojae Yoo all rights reserved.