Hi there, I’m Hojae!
I’m drawn to the messy parts behind a product, where business rules, operational constraints, and user needs collide.
Hi there, I’m Hojae!
I’m drawn to the messy parts behind a product, where business rules, operational constraints, and user needs collide.
That’s where I do my best work: untangling complexity, finding the structure underneath it, and turning it into a product experience that feels simple to use and can hold up as the business grows.
Over the past 7+ years, I’ve worked across advertising, payments, commerce, and creator platforms. I’m currently designing advertising and creator marketplace products at MUSINSA in Seoul.
That’s where I do my best work: untangling complexity, finding the structure underneath it, and turning it into a product experience that feels simple to use and can hold up as the business grows.
Over the past 7+ years, I’ve worked across advertising, payments, commerce, and creator platforms. I’m currently designing advertising and creator marketplace products at MUSINSA in Seoul.
Product Design
Hi-Fi Prototyping
Complex Flow Simplification
User Research
Business Goal Alignment
Delivering 0 → 1 Projects
Experience
MUSINSA
Product Designer · Feb 2023 - Now
Product Designer · Feb 2023 - Now
Korea's leading fashion commerce platform (15M members, 5.3M MAU)
Korea's leading fashion commerce platform (15M members, 5.3M MAU)
Redesigned agency operations and payment UX for the ads platform, growing agency-driven ad revenue 7.8x and cutting recharge lead time 47%.
Rebuilt the creator marketplace campaign model from single to multi-product, lifting Beauty campaign acceptance 32%.
Redesigned the curator coupon journey to keep the referral path intact, recovering attribution on 45.4% of coupon GMV.
Redesigned agency operations and payment UX for the ads platform, growing agency-driven ad revenue 7.8x and cutting recharge lead time 47%.
Rebuilt the creator marketplace campaign model from single to multi-product, lifting Beauty campaign acceptance 32%.
Redesigned the curator coupon journey to keep the referral path intact, recovering attribution on 45.4% of coupon GMV.
TMON
Product Owner · July 2021 - Dec 2022
Product Owner · July 2021 - Dec 2022
Major Korean e-commerce platform (4.5M MAU)
Major Korean e-commerce platform (4.5M MAU)
Led a 3-stage validation framework (whitelist, load, A/B testing) with BytePlus Singapore, proving personalized recommendations outperformed manual curation.
Redesigned the live commerce interface to surface real-time product information, supporting faster purchase decisions.
ATREEZ
UXUI Designer · Feb 2020 - Jun 2021
UXUI Designer · Feb 2020 - Jun 2021
Led end-to-end UX for PikiCast's app renewal and launched PikiLive, a live-commerce platform, from concept to release.
Owned both design and partial PM scope, conducting user interviews to redesign discovery and creator-fan interaction flows.
Led end-to-end UX for PikiCast's app renewal and launched PikiLive, a live-commerce platform, from concept to release.
Owned both design and partial PM scope, conducting user interviews to redesign discovery and creator-fan interaction flows.
XGROUND
UXUI Designer · Feb 2020 - Jun 2021
UXUI Designer · Feb 2020 - Jun 2021
Led UX design for memeChat, the first local messaging app in Mongolia, from 0 to 1.
Conducted local user research and designed multi-language UI flows across Korean, Mongolian, and Chinese.
Led UX design for memeChat, the first local messaging app in Mongolia, from 0 to 1.
Conducted local user research and designed multi-language UI flows across Korean, Mongolian, and Chinese.
Beyond Product
I care deeply about teamwork, culture, and continuous learning.
I care deeply about teamwork, culture, and continuous learning.
At work, I enjoy creating space for better collaboration through workshops, shared discussions, and cross-functional alignment.
Outside of work, I stay active in design mentoring, portfolio reviews, and peer learning groups to keep sharpening my perspective and share experience with others.
At work, I enjoy creating space for better collaboration through workshops, shared discussions, and cross-functional alignment.
Outside of work, I stay active in design mentoring, portfolio reviews, and peer learning groups to keep sharpening my perspective and share experience with others.
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