Hi there!

I’m Hojae, a product designer with 7+ years of experience based in Seoul.

At MUSINSA, Korea's #1 fashion platform with 15M+ users,
I lead UX for advertising and creator marketplace products, turning complex workflows into repeatable, revenue-driving patterns.

Hi there!

I’m Hojae, a product designer with 7+ years of experience based in Seoul.

At MUSINSA, Korea's #1 fashion platform with 15M+ users,
I lead UX for advertising and creator marketplace products, turning complex workflows into repeatable, revenue-driving patterns.

Experience

Experience

MUSINSA

MUSINSA

Korea's leading fashion commerce platform (15M members, 5.3M MAU)

Korea's leading fashion commerce platform (15M members, 5.3M MAU)

Product Designer · Feb 2023 - Current

Product Designer · Feb 2023 - Current

Led UX for ads platform and creator marketplace. Scaled agency-led ad operations (+683%) and redesigned campaign structures to activate the Beauty category.

Led UX for ads platform and creator marketplace. Scaled agency-led ad operations (+683%) and redesigned campaign structures to activate the Beauty category.

TMON

TMON

Major Korean e-commerce platform (4.5M MAU)

Major Korean e-commerce platform (4.5M MAU)

Product Owner · July 2021 - Dec 2022

Served as Product Owner, defining product strategy and driving conversion optimization through UX research, A/B testing, and controlled experimentation.

Served as Product Owner, defining product strategy and driving conversion optimization through UX research, A/B testing, and controlled experimentation.

ATREEZ

ATREEZ

UXUI Designer · Feb 2020 - Jun 2021

Led end-to-end UX for PikiCast app renewal and PikiLive live-commerce platform launch, covering both design and partial PM responsibilities.

Led end-to-end UX for PikiCast app renewal and PikiLive live-commerce platform launch, covering both design and partial PM responsibilities.

XGROUND

XGROUND

UXUI Designer · Apr 2018 - Jan 2020

Designed UX for memeChat, the first local messaging app in Mongolia.

Designed UX for memeChat, the first local messaging app in Mongolia.

Beyond Product

Beyond Product

I care deeply about teamwork, culture,
and continuous learning.

I care deeply about teamwork, culture, and continuous learning.

At work, I enjoy creating space for better collaboration through workshops, shared discussions, and cross-functional alignment.


Outside of work, I stay active in design mentoring, portfolio reviews, and peer learning groups to keep sharpening my perspective and share experience with others.

At work, I enjoy creating space for better collaboration through workshops, shared discussions, and cross-functional alignment.


Outside of work, I stay active in design mentoring, portfolio reviews, and peer learning groups to keep sharpening my perspective and share experience with others.

🙂

🙂

Skills/Tools

Skills/Tools

AI-assisted Development

AI-assisted Development

Product Design

Product Design

User Research

User Research

Hi-Fi Prototyping

Hi-Fi Prototyping

Business Goal Alignment

Business Goal Alignment

Data-informed Design

Data-informed Design

© 2026. Hojae Yoo all rights reserved.